Tonight's KSTP story is such deadly viral mind-poison that I actually won't repeat the contents of the story, except to say this: KSTP took a positive, successful event which happened in North Minneapolis and mixed THAT story with a tragic homicide on Dupont Avenue North. This story on KSTP was so awful that even individuals who NEVER SAW THE STORY were infuriated to learn its contents, and some folks have already been calling the station to complain.
Here's why KSTP is the slumlord of Local News Media...
First, like a slumlord, their stories are cheap, sloppy, and poorly constructed. But then throw in a certain predatory aspect. KSTP may do stories ABOUT North Minneapolis, but their target audience doesn't appear to BE North Minneapolis. Instead, they are speaking to an audience already primed to gasp and clutch their pearls with vicarious shocks and thrills as KSTP serves up yet another story of "North Minneapolis, the scary urban dystopia."
NEVER MIND how far we've come, the dramatic drops in crime, the incredible home ownership bargains waiting on virtually every block. NEVER MIND that our neighborhood is being completely remade, with Lavender Magazine naming North Minneapolis the top Twin Cities "gayborhood" two years running.
KSTP has found a market for scary stories about North Minneapolis. If North Minneapolis changes, how will KSTP continue to serve up its slop to this primed market? In this way, KSTP is very much like a slumlord who doesn't want tough portions of a neighborhood to change, because this is his bread-and-butter.
But tonight was a turning point. Tonight, on a snowy sidewalk--which is a quintessential public forum for free speech--KSTP heard an earful about what they are doing to our neighborhood. The story ran anyway, but KSTP gave up the idea of a live broadcast with pissed off residents of North Minneapolis standing right there on the same sidewalk. Their long antennae retracted and shriveled away like a wilting weed. Yes, the story ran anyway but about 30 seconds got shaved off, 30 seconds of carefully-crafted mental poison which KSTP was prepared to churn out into the mass consciousness. At 10:00 tonight, they will undoubtedly try to pull the same stunt again.
But, in the meantime, the word spreads and North Minneapolis reacts. Our progress is unstoppable and we will bounce back from this injury at the hands of KSTP, but in the meantime it would be good to remember this:
KSTP is no friend of North Minneapolis and has consistently screwed over our neighborhood. Tonight was the screw-de-la-screw. North Minneapolis movers and shakers would do well to remember what happened tonight when dealing or REFUSING TO DEAL with KSTP.
Better no story about North Minneapolis at all, than one which is screwed up to the point of being poison. Better to deal with Fox 9 or WCCO, but NOT KSTP.