The June 29-July 5 edition of Insight News hit the streets and, as always, it's like eating two chicken drummies and calling that "supper."
Your first clue that you won't get much content from Insight News is the part of the paper called the "name plate," where the words "Insight News" are prominently featured. When the name plate of a publication is more than three inches high, (white margin included) you know somebody is trying to fill space...
So, this week Insight News has a story (if you want to call it that) about the National Newspapers Publishers Association, which includes publishers of America's black press.
You would think such an important event would merit some coverage from Al McFarlane (who is, after all, the convention host) but instead we simply have a photo...a really BIG photo...of publisher Al McFarlane posing with some of the convention participants. That's it. That's the coverage. A photo on the front page and a caption. Al is on the far left and, oh gee, the guy on the far left gets his name listed first. That's how it works.
Don Allen of the IBNN blog (who attended the convention) told me the event wasn't publicized very well.
(ADDENDUM: February 6, 2011. This blog post was written before I and many others in North Minneapolis discovered what a disreputable con man character Don Allen is. I would advise anybody: Do not trust Don Allen. Seek further information about Don Allen from various online sources before having any contact with him)
That's what Don tells me. Well, I can see it certainly wasn't COVERED very well, after the fact. Inside of this week's Insight News are fluffy features like "Three good excuses for having a summer party" and "Retailers cut women sizes to save money" which read like journalistic garnishes instead of entrees. Meanwhile, this blog delivers video of a notorious crack house burning. In some ways I consider Insight News my competition but in a lot of ways...well, I don't consider them competition at all.
The fact this community newspaper is falling flat on its fat, papery ass seems to be admitted between the lines, as one story says, "There were simply too many successful youth at the AAU Youth State Track Meet to mention them all." That same page contains an advertisement from a tire store, a "mortgage modification" business, and a copy shop. In glorious full color.
Honestly, if this blog had an email with the names of all those successful young athletes at AAU, how long do you think it would take me to copy, paste and publish? There are plenty of times this blog puts out more content--by which I mean SUBSTANTIVE stories, instead of fluff and filler--in a SINGLE DAY than Insight News puts out ALL WEEK.
I would strongly suggest advertisers who want to reach a North Minneapolis (NoMi) audience should get in touch with Google ads and find a way to be featured on local blogs like this one. Paper is dead. The internet is the future.
And, hey, it's not like Insight News lacks a website, it's just they're much too wedded to their archaic and gruesome "dead tree format." Every week they put some murdered, violated tree flesh out on the streets, and every week I have to wonder, "Why did they even bother? I weep for the forests." Well, this week is a week like any other. Shed a tear for the ozone, Insight News just hit the racks.
But, hey, at least this week Al McFarlane wasn't trying to prop up Reverend Jerry McAfee's so-called "leadership."
Be grateful for small favors from God.